You can show any product data that has been inserted to Erply - pictures, attributes, video links, configurable products, PDFs etc.
It is possible to also redesign the product card to make it specific for your business, including how to show matrix/configurable products. Also catalog/list view can be redesigned depending on how many products you want to show instantly and how many products are in your e-store.
Some of our customers have also used the solution as a closed PIM for their own employees (sales, customer service) so they have a better overview with the demo environment.